7 website mistakes that stop visitors becoming enquiries

1. It is not clear what you do

Visitors decide within a few seconds whether they are in the right place. If your opening headline is a slogan rather than a clear statement of what you offer and who for, many will leave.

Say it plainly: what you do, who you help and where. You can be clever further down the page.

2. There is no obvious next step

Every important page should make it easy to take action. A clear button such as "Book a consultation" or "Request a quote" near the top, and again further down, works far better than a contact link hidden in the menu.

3. The site is slow on a phone

Most visitors arrive on a mobile phone, often on a patchy connection. Large images, heavy video and too many plugins make pages slow, and people simply give up.

Compress images, remove anything you do not need and test your key pages on your own phone over mobile data.

4. Your phone number is hard to find or tap

If someone wants to call, they should not have to search. Put your number in the header and make it tappable on mobile so one touch starts the call.

5. Forms ask for too much

Long forms put people off. Ask only for what you need to reply: usually a name, a way to contact them and a short message. You can gather the rest in the first conversation.

Also check that your form actually works and that enquiries reach the right inbox. It is surprisingly common for forms to fail silently.

6. There is no proof you can be trusted

People want reassurance before they get in touch. Genuine reviews, real photos of your team, examples of your work and relevant qualifications all help.

Avoid stock photos that look generic. A real picture of your team does more for trust than a polished image of strangers.

7. Content is written for you, not the visitor

Many websites talk about the company's history and values before addressing what the visitor needs. Lead with their problem and how you solve it.

Use short paragraphs, clear subheadings and everyday language. If a page reads like a brochure, try rewriting it as if you were answering a customer face to face.

Where to start

Pick your most visited page and check it against this list. Fixing even two or three of these issues can make a noticeable difference to how many visitors get in touch.

If you would rather have someone review it for you, our free audit covers your website as well as your Google visibility.