Old pages disappearing
URLs change and old links lead to error pages, losing traffic and authority.
SEO Website Migration
SEO Migration Services That Protect Your Rankings
An SEO migration is the careful planning and checking of SEO during a website redesign, platform change or domain move. Tribecast Media maps every important URL, sets up 301 redirects, protects your content and metadata, and monitors rankings after launch, so you keep the traffic you have already earned.
A new website should grow your business, not wipe out years of rankings overnight. Many redesigns lose traffic because old pages disappear without proper redirects. Our SEO migration services make sure search engines follow your move smoothly, whether you are redesigning, replatforming or changing your domain.
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12+years in SEO & digital marketing
150+businesses served
5international markets
4.7★Google rating from 111 reviews
Brands we've worked with
Worried a new website will cost you your rankings?
Missing redirects
Without proper 301 redirects, search engines cannot connect old pages to new ones.
Lost content and metadata
Titles, descriptions and well-ranking content get dropped during the rebuild.
No monitoring after launch
Problems go unnoticed for weeks while traffic quietly falls.
A planned SEO migration prevents all four, so your new site launches without losing ground.
What is an SEO migration?
An SEO migration is any significant change to a website's URLs, structure, platform or domain that could affect search rankings. Managing it well means auditing the current site, mapping old URLs to new ones, setting up 301 redirects, preserving content and metadata, and monitoring search performance closely after launch.
When you need one
Redesigning your website, moving to a new platform such as Shopify or WordPress, changing your domain, merging websites or restructuring your URLs.
What it includes
A pre-migration audit, URL mapping, a redirect plan, content and metadata checks, testing on the staging site, launch support and post-launch monitoring.
Following Google's guidance
Google provides clear guidance on moving a site with URL changes. Our migration process follows it step by step.
Our SEO migration services
Pre-migration audit
A record of your current rankings, traffic, top pages and backlinks before anything changes.
URL mapping & redirect plan
Every important old URL matched to the right new page with a 301 redirect.
Content & metadata protection
Titles, descriptions, headings and valuable content carried over correctly.
Staging site review
We check the new site before launch for crawl, indexing and redirect issues.
Launch-day support
We check redirects, sitemaps and Search Console settings as the new site goes live.
Post-launch monitoring
We track rankings, traffic and errors after launch and fix issues quickly.
Planning a new website? Get a free migration check before you launch.
Get My Free CheckWhy choose Tribecast Media for your SEO migration
Planned before launch, not fixed after
We get involved before your new site goes live, when preventing problems is easy and cheap.
Works with any developer
We work alongside your web developer or our own team, giving clear redirect maps and checklists.
Every important URL accounted for
Nothing valuable is left behind, from top pages to well-linked old articles.
One dedicated point of contact
You always know who is handling your migration and can reach them directly on email or WhatsApp.
How our SEO migration process works
- 01
Benchmark
We record your current rankings, traffic, top pages and backlinks.
- 02
URL mapping
We map every important old URL to its new destination.
- 03
Staging review
We test the new site for redirects, indexing, metadata and structure before launch.
- 04
Launch
We support launch day, checking redirects, sitemaps and Search Console.
- 05
Monitor & fix
We monitor performance for the following weeks and fix anything that slips.
An unplanned relaunch vs a Tribecast SEO migration
| An unplanned relaunch vs a Tribecast SEO migration | Unplanned relaunch | Tribecast SEO migration |
|---|---|---|
| Old URLs | Left to break | Mapped and redirected |
| Content | Rewritten or dropped | Valuable content protected |
| Testing | After launch, if at all | On staging before launch |
| Search Console | Forgotten | Updated and monitored |
| Traffic | Often drops sharply | Protected and monitored |
Old URLs
- Unplanned relaunch
- Left to break
- Tribecast SEO migration
- Mapped and redirected
Content
- Unplanned relaunch
- Rewritten or dropped
- Tribecast SEO migration
- Valuable content protected
Testing
- Unplanned relaunch
- After launch, if at all
- Tribecast SEO migration
- On staging before launch
Search Console
- Unplanned relaunch
- Forgotten
- Tribecast SEO migration
- Updated and monitored
Traffic
- Unplanned relaunch
- Often drops sharply
- Tribecast SEO migration
- Protected and monitored
What is included in a migration project
- Pre-migration SEO benchmark
- Full URL inventory
- Redirect mapping file
- Metadata and content checks
- Staging site review
- Launch-day checks
- Search Console and sitemap updates
- Post-launch monitoring and fixes
Every migration is quoted based on the size of your website.
Get a Tailored QuoteSEO for your industry
Dental Practices
More new patient enquiries from Google Maps, treatment pages and reviews.
Healthcare & Clinics
Local visibility and trustworthy content for private clinics and practitioners.
Interior Design
Turn a beautiful portfolio into steady, well-qualified project enquiries.
Finance & Advisory
Authority-building content and search visibility for advisers and financial firms.
Home Services
Local search, Maps and website fixes that bring in regular enquiries.
AI, Tech & SaaS
Demo requests and qualified pipeline from search, comparison pages and LinkedIn.
Hospitality & Hotels
More direct bookings and less reliance on online travel agencies.
eCommerce & Retail
Product and category page SEO that brings buyers, not just browsers.
SEO migration questions, answered
SEO migration services protect your search rankings when you redesign a website, change platform or move domain. They cover benchmarking, URL mapping, 301 redirects, content and metadata checks, staging reviews, launch support and post-launch monitoring, so your new site keeps the traffic your old site earned.
Not if the migration is planned properly. Short-term fluctuations are normal while Google processes the change, but with correct redirects and preserved content, most sites recover quickly and often improve.
As early as possible, ideally before design and development begin. It is far easier to plan URLs and content correctly at the start than to repair lost rankings after launch.
A 301 redirect permanently sends visitors and search engines from an old URL to a new one. It tells Google the page has moved and helps pass on the authority the old page had built up.
Yes. We give your developer a clear redirect map and checklist, review their work on the staging site and check everything again on launch day.
We recommend close monitoring for at least the first 4 to 8 weeks, as this is when most migration issues appear and when they are easiest to fix.
Services that work well with SEO migration
Planning a new website or domain move?
Start with a free migration check. We will review your current site and show you what needs protecting before you launch. Call or WhatsApp us on +91 88104 30267, or send your details below.
Request your free migration check
We reply within one business day.