Duplicate product URLs
Shopify creates /collections/.../products/... paths alongside /products/... We make sure internal links and canonicals point to one version.
Shopify SEO
Shopify SEO services that get your products found
Shopify SEO is the process of optimising a Shopify store so its collection and product pages rank on Google and appear in AI search. It covers duplicate URL control, site speed, product schema, collection content, internal linking and link building.
Shopify makes selling easy. Ranking takes more. We fix the platform-level issues and build collection and product pages that win searches that convert.
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12+years in SEO & digital marketing
150+businesses served
5international markets
4.7★Google rating from 111 reviews
Problems we fix
Thin collection pages
A grid of products with no text rarely ranks. We add helpful, non-spammy copy and FAQs.
Slow stores from apps
Every app adds scripts. We audit, remove and replace what drags speed down.
Fixed URL structure
Shopify forces /products/ and /collections/. We work with it, not against it, using smart naming and linking.
Missing or broken schema
We add correct Product, Offer and BreadcrumbList markup so you are eligible for rich results.
Out-of-stock and variant pages
We handle discontinued products and variants without losing rankings.
What's included
Shopify technical SEO audit
Collection and product page optimisation
Speed and Core Web Vitals fixes (themes and apps)
Product schema and rich results setup
Keyword research for buying-intent searches
Link building and digital PR for ecommerce
Why Tribecast
Shopify SEO
Hands-on experience with Shopify and Magento stores; 12+ years in SEO; we fix the theme code ourselves rather than only sending a report; reporting tied to organic revenue, not just traffic.
Process
- 01
Audit store and tracking.
- 02
Fix technical and duplicate URL issues.
- 03
Optimise collections first, then products.
- 04
Build content and links.
- 05
Monthly reporting on rankings, traffic and revenue.
Monthly checklist
- Search Console coverage check
- new product optimisation
- app and speed review
- schema validation
- collection content updates
- link acquisition
SEO for your industry
Dental Practices
More new patient enquiries from Google Maps, treatment pages and reviews.
Healthcare & Clinics
Local visibility and trustworthy content for private clinics and practitioners.
Interior Design
Turn a beautiful portfolio into steady, well-qualified project enquiries.
Finance & Advisory
Authority-building content and search visibility for advisers and financial firms.
Home Services
Local search, Maps and website fixes that bring in regular enquiries.
AI, Tech & SaaS
Demo requests and qualified pipeline from search, comparison pages and LinkedIn.
Hospitality & Hotels
More direct bookings and less reliance on online travel agencies.
eCommerce & Retail
Product and category page SEO that brings buyers, not just browsers.
Shopify SEO questions, answered
Yes, for most stores. It handles hosting, SSL, sitemaps and mobile well. The main issues are duplicate URLs, app bloat and thin collection pages, which are all fixable.
Technical fixes can show within weeks. Competitive product rankings usually take 3 to 6 months of consistent work.
You can change the handle but not the /products/ or /collections/ prefix. Shopify can create redirects when you change a handle; we check every one.
Some help with schema or image compression, but many add weight and duplicate features. We usually recommend fewer, better apps.
Collection pages usually target bigger, broader searches, so we start there, then optimise priority products.
Yes, including stores with multiple markets and languages. See International SEO for multi-region stores.
Need a new site built? See Shopify store development
Shopify is a trademark of its respective owner. Tribecast Media is an independent agency and is not affiliated with or endorsed by Shopify.
Ready to turn Shopify traffic into sales?
Get my free Shopify SEO review
We reply within one business day.